BaByliss briefed DashBond on a MENA market launch with no existing regional audience or creator relationships to draw on. The scope covered influencer marketing and a website build, planned as one brief rather than two separate workstreams.
One well-known face gets attention for a week. A roster of relevant, smaller creators gets sustained coverage across the platforms and audiences that actually overlap with BaByliss's buyers, and it's easier to measure which creators are actually driving traffic to the new site.
Client relationship confirmed: MENA market launch, influencer and web development scope. Reach, creator count, and campaign-specific figures are being confirmed with BaByliss before publication. An earlier draft of this page stated a '100% attendance rate' for a launch event with no source behind it. That line is gone and will not return without a number BaByliss can stand behind.