Challenge
Brands operating bilingual or multi-market storefronts need creative and performance media working from one plan, not two. Doubling the production cost to run two separate language strategies is not a solution.
Approach
The bilingual site meant creative and campaigns had to work in two languages without doubling the production cost. Influencer content, again, feeds the performance account rather than sitting separately.
Outcome
Client relationship and bilingual site and marketplace presence are confirmed. Specific ROAS and platform-count figures are being finalized with Ecovacs Arabia and will replace this line once confirmed in writing rather than estimated.